Hangin’ With … HEED CEO Danna Rabin

Tyler Everett

May 25, 2018

DANNA RABIN is the CEO of technology company HEED, a joint venture between AGT Int’l and Endeavor. The company’s first consumer release took place in April as part of a partnership with the EuroLeague, whose playoffs concluded last weekend. In addition to the EuroLeague, HEED has partnerships with Professional Bull Riders and UFC. Rabin, who has been the CEO of HEED since July ’17, was previously COO of media and technology company Vocativ from ’14-17 and chief of staff and president of new initiatives at AGT Int’l from ’12-14. She spoke to SBD Global about how HEED stands out from other social media platforms and tech firms, other leagues the company is eyeing and her favorite sports.

Tech Company HEED Adds New Wrinkle For Fans Of EuroLeague

Tyler Everett

May 22, 2018

This year’s EuroLeague Final Four concluded on Sunday, with Luka Doncic leading Real Madrid past defending champion Fenerbahce 85-80. The Final Four served as a showcase for not only Doncic, the highly-touted Slovenian who could be the top pick in this summer’s NBA Draft, but also technology company HEED.

The Excitement is Peaking with Instant Stories

Timur Sirt

May 20, 2018

Collected data is reaching its peak while the excitement of basketball fans is rising. The data collected by IoT and Artificial Intelligence is combined with snapshots to reach millions of users through the HEED application.

You Can Now Use IoT and AI Technologies to Tap Into the Hearts and Minds of your Favorite Athletes

May 17, 2018

IoTA’s ability to understand behavioral and physiological aspects of people in their environment through sophisticated machine and deep learning-based analytics, has also disrupted the sports and entertainment fields. Together, with Endeavor, AGT founded a company called HEED that leverages these capabilities to create a completely new digital experience around live sports events.

Heed Seeks To Reimagine Mobile Sports Coverage

Alex Weprin

May 8, 2018

Any marketer or media executive will probably tell you: Sports really is the most important type of video content today.

SEF, the quietest playoffs stadium

Sport 24 Greece

May 8, 2018

The SEF was recorded as the stadium with the lowest recorded decibels during the playoffs. Top for Fernando Buesa Arena according to official measurements!

HEED, Euroleague and Illuminated Reality — We’re Just Getting Started …

April 23, 2018

The world of live sports and entertainment is changing. And today, with the official launch of HEED EuroLeague, it will never be the same.

This is more than just an app launch, a product launch, or even a company launch. It is a quantum leap forward in how we as human beings experience and share in live sports events.


The Israeli robot will upgrade your Euroleague experience

April 21, 2018

A unique application will enable Euroleague viewers to enjoy data, videos and statistics that will be transmitted to their cell phones in real time, using sensors implanted in the players’ undershirts, bracelets worn by the coaches and audio analysis installed in the stands.


HEED Launches Revolutionary New Way for Fans to Experience Sports

PR Newswire /

April 17, 2018

HEED, a revolutionary new platform that combines social media, IoT and data analytics to create an entirely new category of digital experience, has launched its first consumer release in time for the Turkish Airlines EuroLeague Playoffs, which begin today.


Basketball: Euroleague puts fans in the picture with new app


April 16, 2018

The cameras will be following the crowd, as well as the on-court action, when the Euroleague basketball playoffs start on Tuesday.


Take HEED: Mati Kochavi on the AI platform that could change sports storytelling

Take HEED: Mati Kochavi on the AI platform that could change sports storytelling


February 21, 2018

HEED is a new fan engagement platform launched by AGT International founder Mati Kochavi and Ari Emanuel, WME-IMG co-chief executive, designed to deliver real-time stories, unique insights and visualisations of live events.

Previously utilised in the world of fashion, last year HEED secured its highest-profile sports partnership to date when it signed a deal with mixed martial arts giant the Ultimate Fighting Championship (UFC). Now, it is planning to bring its advanced analytics and artificial intelligence technology to a wider sporting market.


How Real-Time Data, Insights, Emotion Can Enhance UFC Storytelling

All EuroLeague Arenas To Use IoT Sensors To Produce Video Content


January 3, 2018

UFC’s partnership with HEED was on display at AWS re:Invent in November, with HEED co-founder Mati Kochavi hosting a live demonstration to explain how the company uses AI IoT (Internet of Things) to revolutionize the way fans watch fights. A demo was conducted with two UFC athletes, Marc “Bonecrusher” Diakiese and Edson Barboza, participating in a staged sparring […]


UFC 219 to have glove sensors with AI data interpretation


December 13, 2017

The Nevada State Athletic Commission has sanctioned a trial run for UFC gloves that collect data which is subsequently interpreted by artificial intelligence for UFC 219. The UFC and commission hope that this interpretation can be used to give a clearer picture of a fight.


UFC 219 to test analytical sensors in gloves

The MAC Life

December 13, 2017

Viewers could be about to get a lot more information to digest with their fights.

Today, gloves have been approved by the Nevada State Athletic Commission that will allow the UFC to insert chips into their fighter’s gloves come December 30 at UFC 219. The chips will provide data that covers a variety of topics, including punch strength and speed. MMAJunkie first reported the news.


UFC 219 Set To Feature New Artificial Intelligence Glove Sensors

Low Kick MMA

December 13, 2017

The future has arrived in the UFC. For the first time in MMA history, UFC 219 will feature artificial intelligence sensors in select fighters’ gloves to gather analytics and data to better tell the story of the fight.


UFC 219 test run for AI-inspired glove sensors approved

MMA Junkie

December 12, 2017

Big data is coming to the octagon. The Nevada State Athletic Commission today approved a test run for a new UFC-approved product that uses analytics and artificial intelligence to tell the story of a fight.


This is sports tomorrow! Catch HEED and AGT’s full length, show-stopping session at AWS re:Invent


HEED brings avatars to life during a live UFC demonstration at AWS re:Invent


AGT International & HEED to Demonstrate Advanced IoT Analytics Capabilities at AWS re:Invent 2017

Business Newswire / (picked up by) Yahoo Sports

November 30, 2017

HEED, a new consumer platform company providing real-time storytelling, unique insights, and a new way to visualize and engage with live events, and AGT International, an Internet of Things (IoT) analytics company, announced today that Mati Kochavi, Founder of AGT and Co-Founder of HEED, will be presenting as part of Amazon Web Services (AWS) CTO Werner Vogels’ keynote address at the 2017 AWS re:Invent Conference on November 30, 2017.


Tech company Heed wants to change that way you watch sports


September 27th, 2017

Ari Emanuel, WME|IMG Co-CEO, and Mati Kochavi, AGT founder and CEO, talk about their venture to enhance the way viewers experience sporting events.


All EuroLeague Arenas To Use IoT Sensors To Produce Video Content


September 5, 2017

EuroLeague has announced a new partnership to deploy Internet of Things (IoT) sensors for the 2017-18 season to create unique video content for TV broadcasters and for social media distribution. The deal between the EuroLeague and Heed will see sensors placed in all 16 basketball arenas for this coming season, and the IoT technology will collect […]


How IoT, Artificial Intelligence Could Change The Way Fans Watch UFC


August 30, 2017

A new partnership announced last week has the potential to change the way fans watch UFC. Heed has partnered with the Mixed Martial Arts giant to enrich fan experience through next-level information and content. Created in 2016 by AGT International CEO and founder Mati Kochavi, Heed will make use of AGT’s Internet of Things Analytics […]


Sensors to capture PBR action

The Pueblo Chieftain

August 22, 2017

The UFC and the Pueblo-based Professional Bull Riders are set to use a technology platform designed to enhance the way fans watch action sports.


Heed Accelerates Growth Through Ground-Breaking Partnerships in Professional Basketball, Bull Riding and Mixed Martial Arts

Business Wire

August 22, 2017

Heed, a joint venture created in 2016 by Internet of Things (IoT) trailblazer Mati Kochavi’s AGT International, and sports and entertainment leader WME | IMG, today announced new partnerships with EuroLeague Basketball, Professional Bull Riders, and UFC to change the way fans connect with their favorite talent, teams, and brands. These partnerships will rely on AGT’s proprietary Internet of Things Analytics (IoTA) technology to fundamentally disrupt live events with dynamic content and videos that enrich and tailor the fan experience like never before.


הטכנולוגיה שמבטיחה: שינויים בהרגלי הצפייה


March 12, 2017

חברת HEED של היזם הישראלי מתי כוכבי וסוכן העל ארי עמנואל רוצה לחולל מהפכה בדרך שבה אנחנו מורגלים לצפות באירועי ספורט, תרבות ואפילו פוליטיקה, באמצעות יכולות מתקדמות של בינה מלאכותית. אתמול, מעל במת AWS בלאס וגאס, היא גם הוכיחה שהיא יכולה


Israeli-developed sensors enhance Final Four experience


May 17, 2016

Maccabi Tel Aviv was absent from the Berlin Euroleague basketball final between CSKA Moscow and Fenerbahce Istanbul, Israel was still represented in the game. Special sensors developed by an Israeli company were attached to referees and coaches, allowing viewers to obtain information on what was happening in the game, such as the excitement of the judges and coaches, as well as the intensity of the fan’s excitement.


Euroleague Basketball’s 2016 Final Four Is Using IoT Sensors To Create Unique Content For Fans


May 13, 2016

Euroleague Basketball’s 2016 Final Four is starting today in Berlin and it will be utilizing IoT solutions to generate some very unique content.   HEED, a joint venture between WME | IMG and AGT International, is an events operations company that uses “Social IoT” to engage consumers and build value for brands. At the Final Four […]


HEED, the Event Platform-Based Joint Venture between WME | IMG and AGT International, Makes First Official Foray into Sports at Euroleague Final Four


May 13th, 2016

HEED to deploy Internet of Things (IoT) technology that uses data captured from sensors in venue to generate unique automated content.

HEED, the event platform-based joint venture between WME | IMG, the entertainment, sports and fashion leader, and IoT solutions and analytics leader AGT International, has announced its first official foray into sports at Euroleague Basketball’s 2016 Turkish Airlines Euroleague Final Four in Berlin, Germany, May 13 – 15.


These 2 Companies Plan to Combine the Internet of Things With Music and Sports


October 22, 2015

One of the world’s largest entertainment companies is hoping to harness the Internet of Things to better connect performers and brands with fans at concerts, fashion shows and sporting events.

One of the world’s largest entertainment companies is hoping to harness the Internet of Things to better connect performers and brands with fans at concerts, fashion shows and sporting events.

One of the world’s largest entertainment companies is hoping to harness the Internet of Things to better connect performers and brands with fans at concerts, fashion shows and sporting events.

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